About

Genny is a Baltimore-based creative strategist and brand manager.

She has worked on the brand development team at Garden & Gun Magazine as Retail Director for projects including Mercantile + Co, Jubilee and Fieldshop and with clients including Longwood Gardens, Patrick Sutton, Drayton Hall and Jami Dunbar among others.

Having had the chance to collaborate with dozens of creative companies, both large and small, Genny understands the increasing need to artfully and strategically manage brand identity across channels and through various digital and physical touch points. Her experience has afforded the opportunity to see what works to make brands sustainably successful including both retail and wholesale perspectives, press placement and overall brand awareness. A strong, clear and consistent brand identity coupled with streamlined outreach, communications and internal processes are key.

Genny holds a Master's Degree in the Business of Art and Design from MICA and is a SquareSpace Circle member.